The Problem
The brand had decent ad spend but poor ROAS — traffic was arriving but the conversion funnel was leaky and there was no post-purchase system to drive LTV. Email revenue was near-zero despite a 40,000-strong list.
The Solution
We built end-to-end marketing infrastructure:
- Meta Ads funnel with 3-stage creative strategy (awareness, consideration, conversion)
- Klaviyo flows: abandoned cart (3-step), post-purchase, win-back, VIP
- SMS follow-up sequence integrated with Klaviyo
- Subscription upsell automation triggered at Day 25 post-first-purchase
- Lookalike audiences refreshed automatically via n8n data sync
- Revenue attribution dashboard connecting Meta, Klaviyo, and Shopify
The Results
Monthly revenue grew from £180k to £500k+ over 4 months. Email/SMS channel contributed 34% of total revenue, up from less than 2%. ROAS on Meta improved from 1.8× to 4.2× after funnel optimisation.